Episode 88 with Jaz Adams, the Director of Strategy at Wayward Kind, a San Diego based "digital marketing agency built on the belief people buy from people, not brands. We help clients cultivate better digital conversations. We work with challenger brands who are making a significant impact in race, class, and gender equity. Our work is rooted in creating positive social change and we partner with companies and organizations that are aligned with our purpose."
Jaz has a Certificate of Mastery in Digital Behavior Change, and our conversation ranged from how her company chooses to align with based on values and company culture, and how the events of last year have affected how companies have to present themselves in a time of social activism. We discuss the immeasurable power of social media and how it influences our lives not only online but how we interact in real life. We also look at the changes in digital marketing that began with pull and has gone back to push marketing and why that needs to change and be focused on building communities and conversations instead.
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